You’ve probably heard about recycling content to get maximum views. But have you ever thought about using powerful splintered content by turning your blog posts into “sound bites” for social media?

Engaging with your customers using online platforms (other than your company website) is important for building healthy relationships. It can also lead to more conversions in the long-term. That’s why it’s important to make sure you’re visible there!

Don’t worry, though, you don’t have to be a part of all social media platforms.

It’s best to splinter only some of the key ideas of your content and use it to lure people back your website. You also need to select the best social media platforms according to your business niche and goals.

So, how do you get started?

Here are some excellent ways you can splinter content for social media posts:


Embedded Tweets


An embedded tweet is when you include an actual tweet on your blog instead of posting a screenshot. This can also include photos and videos.

The great thing about embedded tweets is that you can use it to increase your Twitter following. It will also provide readers the opportunity to instantly retweet quotes from your blog. This can increase your visibility while bringing you more followers.


Embedded Facebook Posts


Facebook is ubiquitous. It seems like everyone who has internet access has a Facebook account.

With over 2 billion monthly active users, it’s the most popular social media platform by far. All the more reason to both optimize your business profile and push-pull traffic from your blog to your Facebook page…and back again.

Embedded Facebook posts are a great way to do this. Try embedding posts and images from Facebook on your blog or website and watch your social followers and engagement climb.

Instagram Posts


Instagram is a great place to post snippets, visuals, and relevant searchable hashtags. However, it’s worth noting that Instagram posts don’t allow users to post hyperlinks.

The good news is that you can make the most of your bio and direct your followers to your website from there.


Slideshare Presentation


SlideShare is a great way to present complex information in small segments. This will help your target audience more easily absorb the information.

People typically log onto SlideShare to find solutions to complex problems so you can use the platform to post tips and tricks. You can also embed the presentations into your blog posts to make them more interactive and multimedia.


Audio Podcasts


Using audio podcasts is a great way to announce new products or give followers a sneak peek into what you’re writing for your next blog post.

You can also capitalize on the direct traffic that apps like Apple iTunes receives from the pre-installed app on all Apple products.

Considering a podcast for your brand? Here are seven tips for getting started.

So, how do you craft excellent social media messages?


Now that you have a list of places to start posting, it’s time we learn how to create social media messages.

The good news is that you can use a number of tools to help you out such as the Coschedule Social Message Optimizer. This online and (free) tool instantly scores and evaluates social media message before you hit the ‘publish’ button.

The CoSchedule Optimizer is an excellent tool for content marketers who want to create powerful social media posts to build trust, stimulate engagement and drive traffic.

You can learn more about the suite of tools CoSchedule offers here.

Best of all, the tool helps you optimize social media posts for each platform. This is important because each social media platform has its own style, rules, and best practices to follow.

For instance, Twitter has a limited character count, while Facebook gives you the freedom to send out lengthy and elaborate messages.

It’s also worth examining how you want to communicate to your selected audience. For example, your readers on Facebook may be more laidback than your audience on LinkedIn. Tailor your posts accordingly!


Understanding What Social Media Platform to Use


Before you put in all your efforts to create posts for a specific social media channel, do some research on where your target customers hang out. This is especially important if you have a small team and don’t want to waste company time and resources.

Pick platforms that align with your business goals. Focusing on a few platforms, Instead of dividing your attention everywhere at once, will get your faster results in the short term.

You can also focus on demographics (such as gender, location, age, etc.) to find your buyer persona’s favorite social media platform. However, a simpler way to choose the most appropriate social media platform is to observe what’s working for your competitors.

While you’re at it, pay attention to your competition’s successes (and fails) so that you don’t end up making the same mistakes.


Want to learn more tips and tricks? Check out our 6-day Business Content Strategy Course.

Over six days you’ll get comfortable mapping out a long-term personalized content strategy complete with social messages.

So, what are you waiting for? Let’s get started!

Marvi Masud

Marvi Masud

Copywriter for

Marvi Masud is a professional copywriter for She’s currently completing her Bachelor’s degree in Mass Communication from the University of Karachi. Her work is featured in Express Tribune’s Ms. T Magazine. She can be reached at [email protected]

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