Using SEO keyword research tools allows you to create content that’s relevant to your audience. When you consistently meet your audience’s needs, this rolls more visitors into your website. It also helps attract the right audience – resulting in a greater number of leads.

Trying to boost traffic? Perhaps it’s time you start paying attention to search engine optimization (SEO). Using these top keyword research tools is a great place to start.

This keyword planner no-nonsense guide lists the top 12 best keyword research tools for SEO that will help you find keywords, understand search phrases, and craft content topics for your websites. Use these tools to rank higher in search engines and ramp up your internet marketing.

Whether you’re looking for a free SEO keyword tool or paid keyword research tools, this list of 12 tools will help you choose the best SEO keyword tool for your business.

Looking for a MarketMuse alternative? Need a Ubersuggest Alternative? This list of the best keyword research tools, along with our handy keyword research infographic, will help you craft your starting keyword strategy. They will also give you insights into your target customers.

So dive into the world of SEO keyword research with these top 12 tools.


Free SEO Keyword Research Tools


Google Adwords Keyword Planner

Google Adwords Keyword Planner is a no-nonsense tool when it comes to keyword research and SEO marketing. Simply start by searching words and phrases related to your niche.

The tool works by narrowing down the keywords most relevant to your products and services. You can also save your ideas and share your plans with others.



With tons of keyword suggestions, Ubersuggest takes your PPC, SEO, and content marketing strategy to the next level. The tool is similar to Google auto-complete and shows you suggestions and possibilities of the keywords you search.

It’s useful for brainstorming new long-tail keyword ideas after finding your base keyword. It can also help you generate fresh content ideas for your website or blog.


Google Trends

Using Google Trends is a great way to generate ideas for new content. It accurately lets you know whether a keyword is seasonal or not.

This is especially beneficial if you’re building your company site and want to boost traffic efficiently. It’s also a helpful tool if you’re looking to plan out a long-term content strategy for your business.

Google trends will also tell you what stories are hot right now, and likely to stay relevant in the future, so you can plan your internet marketing strategies accordingly.


Keyword Tool

Keyword Tool is a great alternative to other keyword research tools. It claims to generate 99.99% accurate results. You also don’t have to worry about signing up and can use the SEO keyword research tool for free.

Use it to find search terms related to your business domain and generate content accordingly. You can also use the tool to find keyword themes to build pages around. The tool specializes in helping users discover hundreds of long-tail keywords on any topic.



MarketMuse is a cloud-based tool that identifies gaps in your website and boosts optimization. This tool has become an asset for digital marketers because it suggests keyword ideas and phrases that can help you generate more leads.

The advice gained will help you outperform the competition to gain more traffic and customers.


Moz’s Keyword Explorer

Moz’s Keyword Explorer allows you to boost your search engine marketing strategy. Moz’s rounds out results from Google suggest, Keyword Planner, and related searches. This enables your website to rank higher on search engines.

Thanks to this robust tool, you don’t have to worry about wasting time and money chasing keywords that don’t deliver results.


Answer the Public

Answer the Public is a free long tail keyword research tool. What makes it unique is the way it gives an aggregated view of common questions the public asks that include a given keyword or topic in any search engine. The data is also presented in a cool word map as well.

Similar to Ubersuggest or Google’s autocomplete feature, this tool helps you get into the heads of your clients and customers. It also gives a hint of the intent, motivations, and emotions of the people behind every search query.

This tool will help you come up with unique and specific content ideas that get right to the point. It will also help you answer your target customers’ exact questions.


Paid SEO Keyword Research Tools


SEMrush offers in-depth information for optimum pay per click (PPC) and SEO marketing. You can use the tool to look for SEO keywords that will perform well on both Google and Bing.

The tool offers a full search report that with suggested alternative search queries. If you’re looking for less competition, you can also take advantage of their suggested low-volume keywords.


Longtail PRO

LongTail Pro is another great paid keyword research tool that offers plenty of cool features. It’s a great solution for finding profitable long-tail keywords.

Rest assured, you don’t have to be an SEO specialist to use this tool since it has an easy-to-use interface. The tool is a hit among niche marketers and is an excellent choice if you’re looking for a paid option.



KWFinder is an easy to navigate long tail keyword tool with a great interface. The tool shows search volume, copt per click (CPC), trend, and level of difficulty in results. KWFinder measures and reports difficulty level (from one to hundred) and also includes Google’s search results.


For Extra Validation of SEO Keywords


You can never be too careful, right? Here are some tools that will help with added validation of your short-listed website SEO keywords.


Buzzsumo is an exceptional internet marketing tool. You can you use it for both conducting SEO keyword research and also monitoring great existing content.

Use it find influencers related to your products and services, and follow what’s trending in your niche. This tool also enables you to hunt down engaging ideas for content.



SeedKeywords is a simple tool that lets you set a search scenario then ask your colleagues and friends to answer it as if they were using a search engine. It’s a unique method of finding potential keywords for your website.

Use this tool along with the the other SEO keyword research tools in this list for the best results.


So there you have it! These are some of the best SEO keyword research tools to take your internet marketing strategy to the next level.

If you need professional help boosting your website’s ranking in search engines, book your free initial consultation with an SEO expert here to discuss available SEO packages.

Marvi Masud

Marvi Masud

Copywriter for

Marvi Masud is a professional copywriter for She’s currently completing her Bachelor’s degree in Mass Communication from the University of Karachi. Her work is featured in Express Tribune’s Ms. T Magazine. She can be reached via email at [email protected]