Local SEO can improve your brand’s visibility on search engines and bring tons of customers your way. This detailed post is all about driving local traffic through, you guessed it, local SEO!
The thought of competing with several thousand brands around the world can be overwhelming for small business owners. Well, guess what? Local SEO can put your website in the spotlight.
What is local SEO?
While you’ve probably heard about regular SEO, local SEO is all about hitting the front pages of search engines – but for a particular location like your neighborhood or city.
This is important because potential customers aren’t going to browse hundreds of listings just to find a decent restaurant in their vicinity. Plus, you get to capitalize on local searches.
Local SEO is an excellent way to climb up your search engine result page (SERP) and drive local traffic.
Why should I pay attention to local SEO?
So here’s the thing. More people than ever before are now using their mobile phones to conduct local searches. When people look for services in their area, you need to make sure your business appears on top of the listings.
This is important because according to Search Engine Land, roughly 80% of local mobile searches end with purchases in-store. Also, according to Amy Bishop of Clix Marketing, 72% of consumers who completed a local search went on to visit a store within 5 miles.
So, you’re probably wondering… “How do I drive local traffic?”
You might be wondering, “How do I get started with local SEO?”
The answer is simple! Start by working on local listing management and local search engine optimization services.
Get started on Google My Business
Start by creating a profile on Google My Business. This will ensure your listings appear when people search for similar businesses on Google Search and Maps.
Make sure you enter complete and correct details on Google My Business, or else it’ll be difficult for customers to hunt you down.
The best part of all? It’s absolutely free!
Update all social media profiles for local SEO
Next up, ensure you’ve updated your business’s social media profiles.
Your brand’s “NAP” (name, address, and phone number) should be the same everywhere on the web. Posting incorrect or inconsistent information can confuse search engines and potential customers.
Incorrect store hours, phone numbers, or even a missing hyphen counts! Be sure you’ve thoroughly checked all of your social media profiles for SEO. Maintaining consistency is especially important to improve local SEO for multi-location brands.
Complete profiles with local government listings
For quality backlinks, create profiles with local government listings. This includes government directories, the local chamber of commerce, Better Business Bureau (BBB), etc.
Another easy way to gain quality backlinks is to post job and internship opportunities on local government websites relevant to your industry.
To refine searches and find the best, high-authority, websites, use search operators in advanced searches to find relevant .gov and .edu sites.
Craft a positive presence on all relevant search engines
Aside from Google, it’s crucial your business website ranks well in online directories such as Yelp and other searchable review sites such as Travel Advisor.
Encourage customers to leave a positive review about your brand by adding a Yelp badge on your website. Simply copy the HTML code onto your web pages and you’re good to go.
Link your business listing in your email signature. Include a friendly one-liner like “check us out on Yelp.” This will send a subtle message to review, without sounding too pushy.
Optimize your web pages for local searches
Now that you’ve paid attention to your online listings, ensure your company website is optimized for local search.
This can be done by including specific keywords and phrases your potential customers are likely to use when searching for your brand and services. Ensure these keywords are strategically placed in the:
- Headings of your company website
- Web page titles and descriptions
However, don’t just stuff keywords into your web page! This will annoy readers.
You can also hire SEO specialists offering local search engine optimization services to get you the results you need.
Capitalize on backlinks for local SEO
An important aspect of local listing management is capitalizing on backlinks. Quality backlinks and mentions play an important role in boosting your brand’s visibility online.
Make an effort to derive mentions from local relevant websites – especially local bloggers and news publications. You can also gain backlinks through rigorous guest posting. Through guest posting you share free content on local sites. In return, you ask the site owners to link to your business from their website. Join online communities and forums that are relevant to your industry to find opportunities.
To gain local visibility, try your best to get coverage from local news websites and online magazines. This will both bring more customers your way while also telling search engines to treat you like a trusted source.
Use these simple tips and tricks can rank your local business on the top of search engines!
For professional help researching and implementing keywords and getting the word out there locally about your business, book a free initial SEO expert consultation.
Need help crafting a comprehensive plan?
Copywriter for JanetKozak.com
Marvi Masud is a professional copywriter for JanetKozak.com. She’s currently completing her Bachelor’s degree in Mass Communication from the University of Karachi. Her work is featured in Express Tribune’s Ms. T Magazine. She can be reached via email at [email protected].