Every business owner and entrepreneur dreams of getting press recognition for their work. It’s how we humans are programmed: we want to be discovered.
However, you no longer have to wait around for the media to notice you. Thanks to the internet, you can take matters into your own hands. Good PR builds credibility and connects your business to your potential buyers.
To get started with PR, here are some of the most effective ways to leverage the press for business growth.
Today, one of the most effective ways to get the word out about your business is to write contributed articles for targeted publications.
Most major publications provide their readers the opportunity to pitch articles. Follow the guidelines carefully and stick to the point.
Writing contributed articles establishes you as an expert in your field. You also get the chance to communicate with your target audience and generate quality backlinks, This is great for your website’s SEO.
Contributed articles get you noticed by industry professionals and potential clients. This can lead to new collaboration opportunities.
However, be careful not to sound too self-promotional in your writings. Stay focus on your subject. Create content that has immense benefit for readers.
Guest posting is when you write an article for another blog or website.
How does that benefit you?
Well, you get to talk about your expertise in front of a whole new audience. Plus, you get the opportunity to build healthy relationships with influential bloggers. These influencers can help get the word out about your brand.
Guest posting is different from writing contributed articles because you aren’t writing for a publication. This can make your interaction with the website owner slightly less formal depending on the platform.
When searching for guest posting opportunities, look for websites in your niche so that you will benefit from your host’s audience. Also, pay close attention to domain authority (DA) and social influence – look for bloggers with larger reach and authority than your own website.
A press release is a professionally written promotional document. It is designed to call attention to an important event, new product, or other noteworthy projects. The goal of a press release is to attract the attention of media outlets, readers, and potential buyers.
Use your press release as an opportunity to flaunt your products and services. This creates brand awareness. It also provides reporters all the information they need about your business to write a news story.
Press releases allow brands to build authority and notify media outlets about their latest accomplishments.
For the best results, we suggest you hire a professional and pay to share your press release on newswires. This will ensure your press releases are top-notch and get into the inboxes of the right journalists.
Using Help a Reporter Out (HARO)
One of the simplest yet effective ways to get publicity is to use Help a Reporter Out (HARO). This online platform connects sources (such as yourself) to journalists.
Once you sign up for the free subscription, you’ll receive daily PR leads. The emails are divided into different categories such as technology, business, lifestyle, and technology.
Be sure to read through all of the emails even if the opportunities don’t focus on your niche. Filtering emails will limit your opportunities before you even get a chance to read and pitch, so be open to all possibilities.
How can I use HARO effectively?
The trick to using HARO effectively is to read through the emails a couple of times and then respond immediately. If you’re not a perfect match, simply move on and don’t waste time.
Requests are sent out at the same time every day, three times a day – so keep an eye out!
Reporters typically make their decision within an hour so you have to be quick.
If you’ve missed submitting within the first hour or end up checking your email a couple of hours later, wait for the next round of emails instead.
Recycle your pitches
Not all pitches will get a reply back, no matter how well-written they are. So, what do you do next?
Recycle your idea and turn it into an awesome blog or social media post. Don’t let your efforts go to waste.
For more effective ways to leverage the press and grow brand awareness, reach out for expert advice. Book your free initial consultation to discuss how to maximise your PR opportunities. We’ll help you build a digital PR strategy and use professional writing services to your advantage.
How do you leverage the press for business growth? Has implementing any of these tips worked for you?
Let us know in the comments below.
Copywriter for JanetKozak.com
Marvi Masud is a professional copywriter for JanetKozak.com. She’s currently completing her Bachelor’s degree in Mass Communication from the University of Karachi. Her work is featured in Express Tribune’s Ms. T Magazine. She can be reached at [email protected]
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