So, you’ve been doing your best to get the word out about your brand. Your email marketing campaign is a hit and you’ve set up a company account on various social media profiles. But wait, is there more?
Perhaps what you’re missing is a media kit.
This excellent public relations (PR) tool can fire up your brand’s sales. Additionally, it can connect you to the right folks in various industries and move your business forward.
What is a media kit?
A media kit is a document that contains important information about your mission, business vision, products, and services.
Traditionally, such documents were sent to the press in hopes that they’d promote the company. However, today, media kits are also shown to potential clients and relevant industry professionals. Also, many businesses also make them available for download on their website.
Why is a media kit important?
Having a media kit makes it easier for reporters, publishers, and other businesses to learn about your company. This offers them convenient access to marketing copy they can quote and reference for their content.
Additionally, a media kit also makes it easier for famous bloggers, vloggers, and podcasters to promote your brand through their distinct channels.
Most importantly, a media kit combines all the best statistics and information in one place. Moreover, when prepared in advance, a media kit saves time. Having a media it available means you don’t have to hastily compile information at the last minute. It makes all your important company information available to potential partners and collaborators.
What does a media kit include?
There are a number of sections that can be included in a Media Kit depending on your industry needs. Here are a few sections a content strategist might write for a simple media kit:
1. An introduction to your brand and business
The introduction is your opportunity to present your brand to prospective customers, collaborators, bloggers, and journalists. In this section, focus on highlighting your goals and achievements.
This will be the first section people read, so make it memorable. In short, hiring a professional copywriter to write an attention-grabbing introduction is in your best interest.
2. Your unique selling point and mission
What sets your brand apart from the rest?
Media kit marketing provides you the opportunity to get your unique message out there. Explain how you do things differently, and why. Furthermore, show readers that you are in a league of your own!
Recommendations and testimonials go a long way towards persuading potential collaborators and clients. Including customer testimonials will show readers exactly how you’ve helped other clients in the past.
4. Frequently asked questions
Including a bunch of FAQs about your products and services will save time for you and others. Addressing common questions and queries will show clients that you both anticipate their needs and care about their peace of mind. Generally speaking, this is key to winning hearts and minds.
5. List of notable clients
Highlight some of your best clients for additional strong social proof. This will also help you take advantage of their networks to generate more leads.
6. Services offered (including rates and packages)
To save time, include a list of services or products so that customers can easily understand what you offer. Of course, remember to update rates and packages in your media pack as needed.
7. Applicable statistics
Were you able to double your sales or take over a new market? Can you boast high website traffic numbers, social followings, or video views?
Tell the world all about your amazing stats using attention-grabbing infographics like charts, tables, and graphs.
If applicable, you can also add impressive stats pulled from your website analytics. Include figures like the number of page views, the rate of traffic growth, and audience numbers by channel.
If you follow a specific format or process, let others know! Also, be sure to include links to relevant application forms. If you’re a blogger or publisher, you can also include links to style guides to ensure applicants are completely up to speed.
9. Contact information
Last but not the least, your press pack should include your detailed and accurate contact information. Full names, email addresses, phone numbers, and physical address are a must. Include your website, blog, and other social media links as well.
Media kit customization
Now here’s where things get interesting. Your company media kit can be customized for different audiences.
If you’re a small business owner, seeking the attention of the press, here’s what your press kit must have:
- Press release
- Relevant statistical data
- Names and contact details of a few key employees
On the other hand, if you’re sending the media kit to potential clients, here are a few essentials you can’t miss out on:
- Recent work samples
- Products and services list
- Case studies
How is a media kit different from a brochure?
Well, for starters, product and service brochures are usually distributed in print format. They are brief, to the point, and don’t usually contain a lot of background information on your company.
A media kit, however, can be up to a 15-page document published in pdf format. Its predefined purpose is to promote your brand. This is something a simple brochure might not be able to accomplish.
What tech alternatives exist?
Well, here’s the good news! There are plenty of media kit templates available on the internet. Canva’s free template is all you need to get started. Creative Market also has professional media kit templates, images, and fonts you can use to create your own kit.
You may not be ready to create a media kit from scratch. However, if you need something to show the press and potential collaborators, there are fast tech alternatives. Using measurements like your Klout score and estimates from Social Bluebook can give you a rough idea where your business stands.
Klout determines how influential you are by scoring your social media posts. Whereas Social Bluebook allows you to create public profiles you can display to advertisers, journalists, clients, and collaborators.
Just remember, even incremental steps can take your networking and marketing to a whole new level.
So, there you have it!
A media kit is an essential PR tool that can help you refine your brand message and grow your business. For more information about our media kit services, book a free initial consultation today!
Copywriter for JanetKozak.com
Marvi Masud is a professional copywriter for JanetKozak.com. She’s currently completing her Bachelor’s degree in Mass Communication from the University of Karachi. Her work is featured in Express Tribune’s Ms. T Magazine. She can be reached at [email protected]