Let’s admit it. Managing a business blog is difficult.
It requires commitment, dedication, and effort. Not to mention the notion of putting yourself, and your ideas, “out there” can be too overwhelming for some folks. However, all the efforts are worth it if it helps you gain customers.
Yes, you read that right.
Business blogs serve as a handy marketing tool that convert cold traffic into leads.
Characteristics of a great business blog post
Blogs are primarily used to publish meaningful content that potential customers find useful (keeping the company’s products and services in mind). This establishes trust and plays an essential role in turning readers into consumers.
However, blogging isn’t as simple as it sounds. Creating the perfect blog post requires a lot of planning.
Here are a four aspects of a great blog post to keep in mind:
- Contains useful content.
- Contains information relevant to your niche.
- Includes audio and video. (This gives your blog extra oomph.)
- Contains sharable content.
So, are you eager to get started? Follow these simple steps:
Step 1: Planning
Like any other task, writing the perfect business blog requires planning. This includes choosing a particular topic, checking facts, and conducting proper research.
Step 2: Crafting a suitable headline
A catchy headline can get your blog post all the attention it needs for extra clicks. The headline should be relevant to the post and must capture the reader’s attention.
Step 3: Get writing
Depending on your expertise and skills, you can either write the blog post by yourself, or hire someone to do so. Either way, ensure the writer knows what they’re talking about and has enough knowledge about the subject.
Step 4: Use images
Incorporating images will enhance your blog post. You can also attach videos and audio clips.
Step 5: Editing
Now, it is time to edit your work. Read your post aloud and ensure there isn’t any repetition. Alter sentence structures if necessary and make sure there is a flow to your writing. It’s best to keep your sentences short and to the point.
Incorporate tools and plugins
Business owners can benefit from from a variety of free tools and plugins. These applications enhance your blog, making it much easier to read.
The following tools and resources can help you get started:
Editorial Scheduling Calendars: Editorial calendars such as Google Calendar and Coschedule allow you to organize blog posts and other content for your business. Everything from whitepapers to email marketing campaigns can be added to the calendars.
Keyword Research Tools: Online tools such as Google Trends allow users to gauge and filter the best keywords to use that will help you target a larger audience. You can also optimize your keywords for intent- and context-based long-tail search terms. These terms and keywords are especially useful at the bottom of the funnel where customers have their credit cards out and are already ready to buy.
Plugins: WordPress plugins like Yoast SEO can help you optimize your business blog posts for search engines and help you craft posts that are easy to read.
Applying these tips will have you creating a fantastic corporate blog in no time. However, if you feel like you need additional help setting up your content marketing campaigns, do book your free initial consultation to discuss how building a content strategy will grow your brand and business.
Marvi Masud is a professional copywriter currently completing her Bachelor’s degree in Mass Communication from the University of Karachi. Her work is featured in Express Tribune’s Ms. T Magazine. She can be reached via email at [email protected]