Content marketing is all about marketing your business by sharing valuable, insightful, or educational content to generate more leads.

However, creating quality content is not merely about forcing a sales pitch, it’s about improving the lives of your readers.

Depending on your style, there are plenty of unique ways to use different content types and expand your business.  Here are seven ways to get started.


Blog Posts


Blogs are one of the primary ways to communicate with your customers and provide valuable information.

Unlike social media posts that often need be kept short and sweet, you can write long and elaborate blog posts. Use them to educate and enlighten your customer about a particular subject. This will boost credibility, growing your business and brand.




You can include tips and tricks, how-to guides, announcements, solutions to common problems, and more. Additionally, make sure to sit down with your team to brainstorm ideas for effective outcomes.

Writing blogs establishes a meaningful relationship with new readers and existing customers. Moreover, you can use a content scheduling tool like CoSchedule to plan content across several channels via one interface.


Case Studies


Your potential customers want to learn more about you and what your brand has to offer. But more importantly, they want to know how your business can help them achieve their goals.

A case study does just that. It narrates how a specific client or customer benefited from your products and services.

Case studies work because potential customers like to do their research before investing their time and money.

In short, customer case studies offer proof of your commitment to customers and show actual results. This establishes brand trust.




An infographic is a visual representation of information. But you may be wondering how a series of images can help your business.

Well, here’s the thing…

As humans, we’re easily attracted to visual elements. It helps us learn and retain important information. In addition, compelling visual content can also go viral, boosting your brand image across various networks.




If you need help, use the Ultimate Guide to Infographics to learn how to maximize your graphics game. The guide will teach you how to break down content for your readers so that it’s much easier to consume.


White Papers


Sometimes, people are only interested in knowing the facts about your brand. This is where white papers come into play.

With most clocking in around 2500 words, white papers are one of the content types offering an educational narrative to your readers. They’re designed to explain a subject in detail, while also gently convincing readers of a particular point of view. White papers can also guide readers towards an effective solution.

Remember, white papers are not a sales pitch. They must contain facts and research to support your ideas, opinions, and arguments.

Aside from helping you generate leads and growing retargeting lists, marketing white papers effectively can also build brand authority and influence. Additionally, they’re one of the particularly effective content types for spreading your knowledge and expertise.




Email is a great way to lure subscribers back to your website every time you share new content.

Lists of email subscribers that you build and own are the most powerful link to your target customer. Best of all, unlike blog and social media posts, you can tailor emails to suit a special group of subscribers.

All businesses need to understand the true potential of email marketing.




Take the time to segment your list into smaller groups of subscribers interested in individual products and services. Send automated email series and broadcast posts specifically related to their interests.

Also, if you notice you’re not succeeding with your email campaigns, consider adding a few specific types of email marketing series to clean up your email list decay.


Social Media Posts


Regularly posting updates on your brand’s social media accounts is an excellent way to drive traffic and engagement. It’s also a quick way to notify customers about new offers, products, and services.

Having an active social media presence helps your brand look more accessible. Not to mention, you can also use these posts to direct more readers to your company website.

Also, be sure to practice the four foundations of a strong social media presence to really connect with your audience.




Today, many businesses use podcasts to engage their customers and share information about new products and services. Podcasts are effective because they allow you to inject enthusiasm into your brand.

Another advantage of audio podcasts is that – unlike reading – potential customers can listen while multitasking. Uploading regular podcasts also establishes brand authority in your niche.

If you think you want to use a podcast to promote your brand, here are seven things to consider first.




These powerful content types are sure to give you a great place to start when planning your content fueled growth strategy.

Eager to craft a full content strategy for your business or blog?

Enroll now in our Business Content Strategy Course and plan your entire content strategy – including editorial calendars, content siloing, and lead magnets – in only six days. Kick start your campaigns today!


Business Content Strategy Course


Marvi Masud

Marvi Masud

Copywriter for

Marvi Masud is a Copywriter for currently completing her Bachelor’s degree in Mass Communication from the University of Karachi. Her work is featured in Express Tribune's Ms. T Magazine. She can be reached at: [email protected]