New changes disallow Facebook modified link preview and modified image snippets this week.

Facebook is updating how it shares images and content as link previews from websites and blogs. This is a serious effort from Facebook to combat fake news sharing.

In a June 28, 2017, press release, Facebook announced the Graph API version 2.9 modified link preview update. It’s scheduled to take effect July 18, 2017.According to the announced update, users will not be able to manually change their snippets. Modified images, titles, and link descriptions in their posts shared to the Facebook platform will not be allowed.

According to the announced update, users will not be able to manually change their snippets. Modified images, titles, and link descriptions in their posts shared to the Facebook platform will also not be allowed.

 

 

About Facebook Graph API version 2.9

 

Facebook wrote:

“As part of our continuing efforts to stop the spread of misinformation and false news on our platform, earlier this year at F8 we announced an important change to our Graph API. Graph API version 2.9 includes a 90-day deprecation of the ability to edit previews attached to link posts. We’d like to share more details on the coming change.

By removing the ability to customize link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused to post false news. We also understand that many publishers have workflows that rely on overwriting link preview metadata to customize how their content appears to audiences on Facebook. We’re committed to a solution that supports them.

[…] Our goal is to support publisher workflows and app functionality while limiting malicious misrepresentations of underlying link content. As content customization evolves, we continue to work closely with our partners to support the best tools for sharing links on Facebook.”

 

About Modified Link Preview

 

This new Facebook update is important. Businesses must ensure their Facebook previews accurately reflect the correct metadata for their regularly shared website content.

For CoSchedule users,  learn more about how this affects you here.

 

 

What does this mean for casual users?

This new update means that regular Facebook users will no longer be able to manually modify the images, headlines, and content descriptions that accompany shared articles. Instead, all metadata will be pulled directly from the original source.

What does it mean for bloggers or content aggregators?

 
Bloggers will need to check that their metadata is accurate and optimized for Facebook. This will ensure that their content is shared correctly and accurately on the platform. It’s important for bloggers to make sure their blog metadata, headlines, and images are completely filled out within their content management system (CMS).
 
For content aggregators, the new updates mean that editors will no longer be able to make corrections or changes to the displayed metadata, images, and descriptions that accompany shared links on the Facebook platform.
 

What about sites that publish fake stories?

 
These sites will still be able to publish fake news and share the news to Facebook.
 

What about false headlines from publishers?

 
This new update does not prevent false headlines, descriptions, or images published on actual websites. It does, however, prevent publishers from changing the displayed data within the Facebook platform to mislead readers.
 

This policy seems aimed at 3rd parties who distort stories and headlines. How does it stop fake news from sources?

 

Quite frankly, this policy change does not stop fake news at the published source. It does, however, prevent Facebook users from deliberately misleading readers with bait and switch headlines, descriptions, and images within the Facebook platform itself.

Readers and Facebook users should still be vigilant in their efforts to thoroughly investigate all news sources for honesty and accuracy before sharing or spreading any news on the Facebook platform.

 

Are you a business or blogger? Need help?

If you are a blogger or business with questions, I’m happy to assist in rewriting and re-uploading your site’s pages. This includes images, blog posts, metadata, and displayed content descriptions.

For personalized help navigating this change, please reach out.